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A Cinderella Transformation in 4 Days

To enhance its partnership with Disney and reconnect with its consumers, JcPenney partnered with Sparks to create a Cinderella showcase in 4 days.

“Best Department Store in the World” Going Gender Free

The "Best Department Store in the World", Selfridges continues its out-of-the-box thinking with its "Agender Project".

Behind the Retail Scene: Grand Central

750,000 people enter Grand Central daily so it's of little surprise that rent is extremely high and retail space vacancy is nearly non-existent.

Mirror Mirror: Smart Fitting Rooms

Thanks to technology, smart mirrors and fitting rooms are becoming more important in the overall appeal of retail stores.

Retail Ramifications of a West Coast Port Closure

Labor disputes lead to severe congestion in west coast ports, costing retailers and consumers in both increased price of goods and delays.

Brands We Love: Michael Kors

This Valentine's Day, we celebrate a favorite client, Michael Kors. With unique shop-in-shops, the popular brand continues to push retail forward.

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Instead of #ThatDress, check out THIS dress. A #Cinderella Transformation in Just 4 Days: http://t.co/lJAFd87FOr http://t.co/OsLky8DOC5
"Best Department Store in the World" @Selfridges Goes Gender Free http://t.co/x1NkLXfwaj #retail #flagship #London http://t.co/SZfHjNuXWV
How can integrating #technology into fitting rooms increase sales? Find out here: http://t.co/exDj0bms76 #retail http://t.co/3JaOg7AY1l
#Retail Ramifications of a West Coast Port Closure: http://t.co/HpqbAgfoIb http://t.co/nJi4KPMZYI
@jcpenney & @Disney celebrate release of @Cinderellamovie w/ a display of #Cinderella's gown featured in the movie! http://t.co/DXoGrdYTnj
Congrats to our client @MichaelKors on the opening of their largest store in #NewYork's SoHo neighborhood! http://t.co/Gnb4p7o7Qg
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Outlets are Estimated to Earn
$42 Billion in Retail Sales

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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