Boston Marathon Sponsorship Activation, 20,000 attendees
To educate runners on new technologies and activate its annual sponsorship, adidas transformed a 16,000 square foot space into a runner’s mecca, offering all things running. The focus was to illustrate the brands long standing relationship with the event, beginning in 1902, and educate attendees on the significance of the partnership and advances promoted along the way. Experiences included displays, product and technology intereactives, retail experiences and more.