Wolf Wall National Program Rollout

LENOX has been developing premium-performance tools for nearly 90 years. When the brand requested a permanent merchandising solution for a line of power tool accessories and hand tools, Sparks designed a modular system, the Wolf Wall,  that positioned LENOX as a premium brand while offering flexibility, customization and product segmentation all while maximizing wall space. The result was a greater sales to cost ratio that previously experience, lifting year over year sales by 30%!