AAD - 7,700 sq ft

Neutrogena’s experience within the Johnson & Johnson umbrella space at AAD reinforced the global branding position and identity of the company in a sophisticated way, with improved operational design features making managing the visitor experience, inventory and staffing a more efficient task than in previous years.  Interactives anchored the experience and provided extensive feedback on attendee behavior patterns, clearly identifying likes and dislikes, time spent with products, and inclination and timelines to buy.