To create a unique and engaging experience or Neutrogena at the AAD show, Sparks utilized interactives to connect Dermatologists to key product information in a growing product line. Two virtual catalogs were searchable via 46" touch screens that allowed for a variety of user interactions based on interest level. Sparks leveraged a Multi-touch technology called White Label Showcase to rapidly prototype and deploy a visually stunning solution that could be updated for upcoming shows without the typical cost or hassle of reprogramming.