Modular Fixture Program

The Steve Madden brand represents a lifestyle. To create a store environment that embraces fashion while maintaining a funky independence that defines the brand at its core, Sparks partnered with Steve Madden to engineer a cost-efficient, modular fixture system that maintains the overall appearance of the Steve Madden brand but allows each individual Steve Madden and Steven store location to incorporate a unique look-n-feel tied to the store’s local geography and demographics.